Ken and Debbie Harmer, a husband-and-wife real estate team from Cincinnati, Ohio, had years of experience and a passion for helping clients. Yet, despite their success – averaging over $8 million in annual sales – they struggled with a familiar issue: inconsistent leads.

For years, they relied on platforms like Zillow, paying premium prices for buyer leads that rarely converted into meaningful business.

They felt trapped in a cycle of chasing buyers, spending valuable time and energy with minimal returns.They poured money into “optimization” services and marketing platforms that promised results but delivered little to no change in their lead flow.

“We loved our career but were tired of running in circles,” Debbie explains. “We knew Google was the key, but we didn’t know how to unlock its potential.”

The Turning Point:

“Then we found BulletProof.”

In September 2023, everything changed. The Harmers came across a simple Instagram ad for BulletProof Real Estate Agent. The ad featured an image of Google “putting a dagger to Zillow” – and it immediately caught their attention.

After their first meeting with the BulletProof team, they were sold.

The system just made sense: leverage Google to generate quality seller calls instead of chasing buyer leads.The team’s transparent and genuine approach reassured them – no hype, no false promises, just a proven process that required patience and trust.

“They were upfront about the time and effort it would take, but we knew it was worth it,” Ken recalls. “We decided to go all in.”

The Solution:

“Finally, a system that works.”

Ken and Debbie implemented BulletProof’s system to dominate Google searches in their market. The focus was on optimizing their online visibility to attract high-quality seller leads consistently – without relying on costly platforms like Zillow.

The Results:

“We were blown away by the numbers.”

In just one quarter:

$2.9 million in sales volume$585 spent on Google Local Service Ads (LSA)

17 seller leads generated, averaging just $34 per lead

8 closed transactions (6 sellers, 2 buyers)

60% of their gross commission income (GCI) came directly from Google

For Ken and Debbie, the results were transformative.

“This system works even when we’re not working,” Debbie shares. “It’s given us the consistency we’ve been chasing for years.”

Key Insights from Ken and Debbie’s Journey:

Stop Chasing Buyers: Focus your efforts on quality seller leads instead of wasting time and money on platforms that don’t convert.Google is the Key:

With the right strategy, Google can become a reliable, affordable lead source for your business.Trust the Process: BulletProof’s system takes time, but the results are worth it. It’s about building a foundation that lasts.

Ken and Debbie’s Advice for Realtors:

“If you’re tired of running on the hamster wheel, take a chance on this system. It’s not an overnight fix, but it works – and it’ll completely change the way you do business.”